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2026-07-12 · 3 min read · presets

Why five preset amounts and not fifteen

TL;DR Five presets cover most du prepaid habits in Dubai. The custom field handles the rest. Fifteen chips look thorough — and slow every visitor down.

Ask any long-time du prepaid user in the UAE and you will get one of a handful of answers when the balance dips: a small top-up before a coffee run, a mid one for the week, a bigger one before a trip. The rest are edge cases.

The five

  1. 30 AED — the starter, the “please do not disconnect me on the way home” top-up.
  2. 55 AED — a week or so of casual talk plus a data bundle.
  3. 110 AED — the most-picked value; comfortable buffer without over-committing.
  4. 210 AED — a two-line household, refilled every couple of months.
  5. 525 AED — a pre-trip roam-ready buffer, or a family line’s quarterly bump.

The custom field

Anything from 5 to 1000 AED goes in the custom field. It is deliberately plain — a text input with a hint, no fancy slider. Sliders look neat and are terrible on small touch screens; a number is a number is a number.

What we did not add

Every extra chip nudges the picker further from “decide in a glance.” We considered adding 15, 20, 75, 150, 300 and 1000 as presets. The last analytics we can trust said those six together made up less than 8% of tickets. So they stayed inside the custom field, which handles them just fine.

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